Austine Maina

Austine Maina

Product Design Leader based in Nairobi, Kenya.

I lead the design of digital products that drive measurable business results. For the past 7 years, I've shaped the UX strategy for fintech, insurance, and AI products across East Africa, working with major brands like KCB Bank, Britam, and Cadbury.

I don't just design screens. I build and mentor design teams, create scalable design systems, and ship products used by millions. My work has been recognised on global creative stages, including the Loeries and the DMA Awards.

Selected Work

A look at the products I've led, the teams I've guided, and the results we shipped.

App

KCB Mobile App

I led the UX strategy and design system for KCB's new mobile banking app. I guided the design team to simplify daily tasks like onboarding and loans, helping the product scale to millions of users across East Africa.

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Best UX in Digital Product — DMA Awards 2025
KCB Mobile App
Website Britam Website

Britam Website ↗

I led the web redesign for a major insurance group across seven markets. By getting product and marketing teams to agree on a simpler buying journey, we increased sales leads by 40%.

Best Corporate Website — DMA Awards 2023
Website Cadbury Give a Generous Voice

Cadbury "Give a Generous Voice" ↗

I led the design for Cadbury's digital campaign that turned physical books into an online library. I worked with the team to build an engaging recording experience, which drove users to contribute over 49,000 hours of stories.

DMA Awards 2023 · Pitcher Awards 2024 · Loeries
Website Jubilee Insurance

Jubilee Insurance ↗

I led the complete web redesign for Jubilee Insurance across three countries. I focused the team on simplifying the quote and purchase process, which built customer trust and improved conversion rates.

App

myBritam App

I owned the complete redesign of Britam's consumer insurance app. I restructured the core navigation and mentored the design team through the work, lifting the app store rating from 3.1 to 4.2 and making policy management truly self-service.

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Best Mobile App — DMA Awards 2024
myBritam App
Software WSTF RIIMS

WSTF RIIMS ↗

I led the design of a digital grant management platform for Kenya's Water Sector Trust Fund. I guided the shift from messy paper processes to a unified system, cutting regional reporting time by 40% and improving data accuracy by 25%.

E-commerce Bima Leo

Bima Leo ↗

I led the product design for Bima Leo, a platform for buying motor insurance online. I guided the team to turn a complex, agent-heavy process into a simple mobile experience for first-time buyers.

E-commerce Britam Brand Shop

Britam Brand Shop ↗

I led the UX design for Britam's merchandise e-commerce platform. I focused the team on streamlining the checkout journey, making the purchasing process straightforward and on-brand.