Austine Maina

Hi there 👋, I'm Austine Maina

Senior Product Designer based in Nairobi, Kenya.

I design digital products that solve real problems and deliver real results. Over 7 years I've worked across fintech, insurance, and social impact, shipping experiences for some of East Africa's most recognised brands including KCB, Britam, and Cadbury.

I've led design on products used by millions of people, mentored design teams, and been recognised on some of Africa's most prestigious creative stages including the Loeries and DMA Awards.

Work

A selection of work I'm proud of.

App

KCB Mobile App

Led the UX strategy for KCB's new digital banking experience, designing for millions of active users across Kenya. Built to make everyday banking feel effortless, from onboarding through to transactions and support.

View Project
Best UX in Digital Product — DMA Awards 2025
KCB Mobile App
Website Britam Website

Britam Website ↗

A website overhaul for one of East Africa's leading insurance groups, deployed across 7 markets, resulting in a 40% increase in lead generation.

Best Corporate Website — DMA Awards 2023
Website Cadbury Give a Generous Voice

Cadbury "Give a Generous Voice" ↗

A digital campaign that converted physical books into a growing online library, bringing Cadbury's generosity story to life online.

DMA Awards 2023 · Pitcher Awards 2024 · Loeries
Website Jubilee Insurance

Jubilee Insurance ↗

Led the UX redesign of Jubilee Insurance's web presence, rolling it out across Kenya, Uganda, and Tanzania with a focus on clarity, trust, and conversion.

App

myBritam App

A reimagined mobile experience for Britam's insurance customers. Redesigned from the ground up with a focus on simplicity and self-service, making it easier for users to manage their policies on the go.

View Project
Best Mobile App — DMA Awards 2024
myBritam App
Software WSTF RIIMS

WSTF RIIMS ↗

A centralised platform for Kenya's Water Sector Trust Fund, making it easier for staff and grant applicants to manage research and innovation projects in one place.

E-commerce Bima Leo

Bima Leo ↗

An e-commerce web app for purchasing motor insurance entirely online. Simplified a traditionally friction-heavy process into a clean, guided experience.

E-commerce Britam Brand Shop

Britam Brand Shop ↗

A fully functional e-commerce platform for Britam's branded merchandise. Designed to feel approachable and on-brand while making the purchasing journey as frictionless as possible.