Austine Maina

Hi there, I'm Austine Maina

Senior Product Designer based in Nairobi, Kenya.

I design digital products that make complex services easier to use.

For the past 7+ years, I've worked on fintech, insurance, banking and AI products across East Africa, including work for KCB Bank, Britam and Cadbury. I lead design teams, build design systems, and work closely with product and engineering teams to turn ideas into products people can trust and use with confidence.

Some of my work has also been recognised through awards including the Loeries and DMA Awards.

Selected Work

A look at the products I've led, the teams I've guided, and the results we shipped.

App

KCB Mobile App

I led the UX strategy and design system for KCB's new mobile banking app. The goal was to make everyday banking tasks easier, including onboarding, transfers, loans and account management. I worked with the design team to simplify key flows and create a more consistent experience for customers across East Africa.

View Project
Best UX in Digital Product — DMA Awards 2025
KCB Mobile App
Website Britam Website

Britam Website ↗

I led the redesign of Britam's website across several markets. The goal was to make it easier for customers to find products, understand them and take action. We simplified the buying journey and helped increase sales leads by 40%.

Best Corporate Website — DMA Awards 2023
Website Cadbury Give a Generous Voice

Cadbury "Give a Generous Voice" ↗

I led the design of Cadbury's digital campaign experience, where people could record and share personal stories online. The focus was to make the recording process simple, warm and easy to complete.

DMA Awards 2023 · Pitcher Awards 2024 · Loeries
Website Jubilee Insurance

Jubilee Insurance ↗

I led the website redesign for Jubilee Insurance across three countries. We made the quote and purchase journey clearer, helping customers understand their options and move through the process with more confidence.

App

myBritam App

I led the redesign of Britam's consumer insurance app. We simplified the navigation, policy management and payment flows, making the app easier for customers to use on their own. The app rating improved from 3.1 to 4.2.

View Project
Best Mobile App — DMA Awards 2024
myBritam App
Software WSTF RIIMS

WSTF RIIMS ↗

I designed a grant management platform for Kenya's Water Sector Trust Fund. The platform brought messy application, reporting and review processes into one system, helping teams work faster and track information more clearly.

E-commerce Bima Leo

Bima Leo ↗

I designed Bima Leo, a micro-insurance platform for buying motor cover online. The goal was to make quote comparison and checkout simple enough for first-time insurance buyers.

E-commerce Britam Brand Shop

Britam Brand Shop ↗

I designed Britam's merchandise e-commerce platform. The focus was to make browsing, ordering and checkout straightforward while keeping the experience aligned to the Britam brand.