Austine Maina

Austine Maina

Lead Product Designer based in Nairobi, Kenya.

I design digital products that solve real problems and deliver measurable results. Over 7 years I've worked across fintech, insurance, and AI-driven products, shipping experiences for some of East Africa's most recognised brands including KCB Bank, Britam, and Cadbury.

I've led design on products used by millions of people, built and mentored design teams, and been recognised on some of Africa's most prestigious creative stages including the Loeries and DMA Awards.

Work

A selection of work I'm proud of.

App

KCB Mobile App

Led the UX strategy and design system for KCB's ground-up mobile banking app, serving millions of retail customers across East Africa. Designed to make everyday banking feel effortless across onboarding, transactions, and loan management.

View Project
Best UX in Digital Product — DMA Awards 2025
KCB Mobile App
Website Britam Website

Britam Website ↗

A website overhaul for one of East Africa's leading insurance groups, deployed across 7 markets, resulting in a 40% increase in lead generation.

Best Corporate Website — DMA Awards 2023
Website Cadbury Give a Generous Voice

Cadbury "Give a Generous Voice" ↗

A digital campaign that converted physical books into a growing online library, bringing Cadbury's generosity story to life online.

DMA Awards 2023 · Pitcher Awards 2024 · Loeries
Website Jubilee Insurance

Jubilee Insurance ↗

Led the UX redesign of Jubilee Insurance's web presence, rolling it out across Kenya, Uganda, and Tanzania with a focus on clarity, trust, and conversion.

App

myBritam App

A ground-up redesign of Britam's consumer insurance app. Restructured the information architecture and simplified key flows, lifting the app store rating from 3.1 to 4.2 and making policy management genuinely self-service.

View Project
Best Mobile App — DMA Awards 2024
myBritam App
Software WSTF RIIMS

WSTF RIIMS ↗

A grant management platform for Kenya's Water Sector Trust Fund, replacing paper-based processes with a system used across multiple regional agencies. Reduced reporting time by 40% and improved data accuracy by 25%.

E-commerce Bima Leo

Bima Leo ↗

A digital platform for purchasing motor insurance entirely online. Simplified a traditionally friction-heavy process into a clean, guided experience for first-time insurance buyers.

E-commerce Britam Brand Shop

Britam Brand Shop ↗

A fully functional e-commerce platform for Britam's branded merchandise. Designed to feel approachable and on-brand while making the purchasing journey as frictionless as possible.